We all have a brand, either by design or by default. But why does our brand matter? In this CEU, we will describe the characteristics of a personal brand, review the process of designing an authentic brand, and illustrate how your personal brand impacts career development and professional growth.

This course prompts you to discover your personal brand and then develop your personal brand statement. Once you’ve developed your brand statements, we will discuss how to manage your brand so that you can build genuine connections, trustworthy relationships, and be the best version of yourself.

1 IDCEC and AIA Credit | In-Person Only

IIDA Members attend for free.